A team lacked a unified vision and clear value story, making it difficult to align efforts and communicate their strategic contributions. This gap hindered stakeholder engagement and their ability to connect their work to broader organizational goals.
Through facilitated workshops, the team co-created a vision statement and value story that captured their contributions and strategic impact. A narrative and visual deck were developed to help the team communicate this story to stakeholders and leadership, highlighting how they drive growth and collaboration.
The team established a unified vision that improved alignment and stakeholder engagement. The value story became central to their communications, helping clarify their role and impact, resulting in stronger cross-functional relationships, informed annual planning, and more focused initiatives.