Elevating marketing performance with aligned competencies and clear growth pathways.
The Marketing function had an opportunity to enhance its performance by defining “best in class” marketing capabilities. There was a need to establish standardized competencies that would facilitate the hiring of best-fit talent, advance individual skillsets, and identify next-step career opportunities.
An integrated Marketing Competency Model and toolkit was delivered, combining both behavioral and technical competencies. This provided a clear standard for performance, along with tools to support implementation and sustainability.
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The structured Marketing Competency Model enhanced the marketing function’s effectiveness by standardizing expectations and using a proven framework. This ensured consistency, alignment, and improved coordination, while also supporting high-quality candidate selection and clear career development pathways.