Expanding Reach through Direct Employer and Broker Relationships​

A wellness company offering biometric screenings acquired a health coaching provider, enabling a full-spectrum health program to keep employees healthy, identify risks, and manage chronic conditions. Historically sold through TPAs and health plans, the company saw an opportunity to expand by targeting large employers directly and engaging with brokers and HR consultants.​

We developed a strategy to reach large employers and brokers by understanding audience needs, defining target segments and creating a tailored value proposition that emphasized the unique benefits of the integrated wellness and coaching services.​

This approach fostered new broker relationships and boosted direct employer sales, positioning the wellness as a trusted health partner that helps employers manage employee wellness and reduce healthcare spend.​