Growing Broker Relationships For Market Expansion​

Boosting growth through strategic broker engagement and market differentiation.

Situation​

A large health plan sought to expand its local market presence by strengthening relationships with brokers, a critical channel for reaching key growth targets. However, the health plan faced challenges with brokers’ preference for established players and limited awareness of the plan’s offerings and capabilities.​

Solution​

To address these challenges, we developed a tailored broker engagement strategy focused on understanding broker needs, differentiating the plans products and service solutions from competitors as a better choice for brokers, clients and members. To address these challenges, we developed a tailored broker engagement strategy focused on understanding broker needs, differentiating the plans products and service solutions from competitors as a better choice for brokers, clients and members.​

Results​

By implementing this approach, the health plan increased broker engagement and improved quoting efficiency to gain new broker partnerships. This resulted in an ~20% increase in new business enrollment in the first year.​