A large health plan sought to expand its local market presence by strengthening relationships with brokers, a critical channel for reaching key growth targets. However, the health plan faced challenges with brokers’ preference for established players and limited awareness of the plan’s offerings and capabilities.
To address these challenges, we developed a tailored broker engagement strategy focused on understanding broker needs, differentiating the plans products and service solutions from competitors as a better choice for brokers, clients and members. To address these challenges, we developed a tailored broker engagement strategy focused on understanding broker needs, differentiating the plans products and service solutions from competitors as a better choice for brokers, clients and members.
By implementing this approach, the health plan increased broker engagement and improved quoting efficiency to gain new broker partnerships. This resulted in an ~20% increase in new business enrollment in the first year.